Male and female consumer buying behaviours Essay

Male and female consumer buying behaviours - Essay Example Two California companies, Jan Stuart and Inner-Face also launched men’s lines during the 1980s that flopped. â€Å"Skin treatment lines for men have come and gone, because the population just wasn’t ready.† Said Pamela Baxter, VP-Marketing at Aramis. But the expanding number of over-35 men led Aramis execs to believe that there is now a legitimate men’s market. Aramis recently launched Lift Off!, an alpha hydroxy acid (AHA) product for men. The overall men’s cosmetic market is now too tiny to count, Baxter said, but Aramis estimates Lift Off! could eventually account for as much as 12% of sales. However, it is still undecided on an overall marketing strategy. â€Å"It’s easier to sell a man if a woman is with him,† said Baxter. Aramis has two radio commercials in test in Kansas City, Dallas, and Miami. One targets men, and the other is aimed at women (Campbell, 2000). Men are often introduced to skin lotions by their wives or girlfrien ds. When Beauticontrol, a Dallas-based direct-sales cosmetics company, introduced an AHA product called Regeneration last year, â€Å"We had wives writing to us saying their husbands were using the product and loved it,† said Ed Hookfeld, director of product marketing. The company packaged the same lotion in a gray and black box, shot a new ad campaign featuring CEO Dick Heath, and renamed the product, Regeneration for Men. Wendy Liebmann, president of New York-based WSL Marketing, said there is a potential for growth in men’s cosmetics, but cautioned against expecting dramatic sales increases.† You’re talking about educating somebody who washes their face with soap and shaves,† she said (Campbell, 2000). Chad Schexnyder of New Orleans remembers how it used to be; approaching the counter of a local drugstore with a bottle of Noxema in his hand, the cahier accosted him. â€Å"This is for women,† she said with a dismissive air. â€Å"I’v e never seen a man buy Noxema.†

The Book of Kells and its influence on the State of Arizona Research Paper

The Book of Kells and its influence on the State of Arizona - Research Paper Example It contains full pages of extraneous decoration for the canon tables; symbols and text of the evangelists Matthew (the Man), Mark (the Lion), Luke (the Calf) and John (the Eagle); the opening words of the Gospels; the Virgin and Child; a portrait of Christ, and complex narrative scenes such as the earliest to survive in gospel manuscripts which corresponds the arrest of Christ and his temptation by the Devil. The word Christ has been abbreviated with letters Chi Rho in medieval manuscripts and Chi Rho page is the most famous page in medieval art which introduces Matthew’s account of the nascence. However, the book is not a full copy of the Vulgate and contains a number of variations from the Vulgate and also some uncorrected errors. It is assumed that around 30 folios of the text had been lost in the medieval and early modern periods and some pages are deteriorated.3 According to experts, the handwriting differs throughout the text therefore the artwork seemed to have produced by at least three different artists.4 Today the manuscript contains 340 folios with 330 by 250mm dimensions, and scriptures are written with a range of pigments including yellow, red, green, purple and black. The manuscript is believed to have created by Celtic monks in year 800, but the date and origin of the book has been a controversial issue. The widely accepted belief is that the text creation might have started at Iona from where it was brought to Abbey of Kells, when Vikings invaded the island of Iona, where the artwork might have been continued to be undertaken. The text was revered at Kells as a souvenir of Saint Columba throughout the medieval periods. The Book of Kells is the considered to be one of the finest manuscripts and described as â€Å"the chief treasure of the Western world†. The Annals of Ulster record stealth of the book in year 1006 and that it discovered again after many years, stripped off its ornate gold. Around 1653, the Book of Kells was sent to Dublin, Ireland for safety concerns and after few years it was brought to Trinity College, Dublin where it has been on display in library over there. The text has been bound in four volumes, since 1953, of which two volumes can commonly be seen in library, one opened to display a major decorated page, and the other to show two pages of script.5 A quote of Sir Edward Sullivan demonstrates the concept of how mind-bending the artwork of The Book of Kells: "The finest draftsmen of the entire world have tried to recreate the Chi-Rho page, and have failed." Anyone in today's modern world could not recreate it as it takes an ineffable artist working in the Middle Ages to create something.6 However, in 1951, the first facsimile of the Book of Kells was produced by a Swiss publisher, Urs Graf Verlag Bern, in black-and-white photographs and color reproductions as well. Second facsimile in full color was produced in 1974 by photographers Thames and Hudson in Dublin, and included all the full-p age detailed illustrations and also an ornamentation representative section in the manuscript. In the 1980s, Faksimile-Verlag Luzern produced with permission from Trinity College,